IMG: Tennis on the road

Following on from a successful pitch the overall objective was to come up with a new branding initiative that would aim to introduce tennis to a new generation of kids in Scotland. This was a two year programme in conjunction with RBS.

We created a variety of campaign elements including the logo, style guide, illustrations, colour pallet, work books, branded items, website and social media elements. We were only given the name; “Tennis on the road” everything else was created by us.